This session offered perspectives on how leaders such as LinkedIn, MySpace and Business Week.com are working to expand audience and impact for those in the corporate environment.

After a review of the new media ‘current state’, we discussed some of the new tools and capabilities now available to professionals. We also reviewed some of the issues related to privacy, filtered content, quality, etc as well as some of the potential for corporate application to build culture, connectivity and career development.

Our panelists included:

  • John Bryne, Executive Editor Business Week and EIC, businessweek.com
  • Heidi Browning, SVP Insight & Planning, My Space
  • Ryan Walker, Mgr, Industry Service, Interactive Advertising Bureau

Our Moderator:

  • Jim Cornehlsen, Managing Director, Future Search LLC