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Jason Cyr: From Design Thinking to Design Doing at Cisco: Four Principles that Lead to Real Change
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When: Tuesday, Apr. 9 2019
4:45 - 7:30 pm
Where: Newman Conference Center, Baruch University
151 E. 25th Street, bet. Lexington & 3rd Ave.
7th Fl.
New York, New York  10010
United States
Presenter: Jason Cyr, Director, Design Transformation, Cisco
Contact: Alison Normand

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You may download Jason Cyr's presentation via this link.


Please note time change for this program

4:45 - 5:15 pm Registration/Networking
5:15 - 7:00 pm Program
Networking to Follow

From Design Thinking to Design Doing at Cisco:
Four Principles that Lead to Real Change

Design is much more than just how things look. Rather, Design is a skill set and a practice that defines how things work. It enables organizations to identify the right problems to solve -- and then create solutions that are truly desirable. All of this is accomplished by building deep empathy for customers and by applying principles of creativity, collaboration, and experimentation to the way products function. This way of working is called Design Thinking.

Join Jason Cyr, the Director of Design Transformation for Cisco’s Security Business, as he discusses how his billion-dollar business has developed and implemented its Cisco Design Thinking (CDT) program. In this 90-minute interactive session, learn how this global initiative has helped Cisco address HR challenges, such as improving employee on-boarding, creating a lovable culture, and enhancing the hiring and retention of diverse employees. Through specially crafted exercises, attendees will apply the CDT process to explore the power of decision making based on empathy, with the goal of retaining top talent within our respective organizations.

For a preview of Design Thinking at Cisco, click here.


Jason Cyr is a life-long creative, artist, designer, and passionate leader with more than 20 years of experience in product design, innovation, business, and Design Thinking. Ensuring that any interaction between a person and technology is intuitive, meaningful, and satisfying, Jason builds multi-disciplinary teams of visual design, product design, user research, technical writing, and front-end development experts. These teams come together to create and encourage a culture of Design Thinking that values courage and beauty, questions everything, and embraces exploration and innovation through experimentation.

The Director of Design Transformation for Cisco’s Security Business, Jason joined Cisco through its 2015 acquisition of security start-up OpenDNS. He has led a diverse creative career, starting in his teens as a commercial artist and sign painter and quickly spreading to the emerging fields of digital design, UX, and Design Thinking. While most of Jason's professional background has been focused on enterprise software, he has also co-founded a successful design agency and consulting practice. Notable former employers and clients include Ronald McDonald House, Disney Online Interactive, The Canadian Military, and RSA Security.